High quality website are a must when planning to be successful online in a long term.
Visitors tends to be loyal to a high quality website,thus contributing in growth over time, enhancing search engines trust of the website.
Regardless of the type of website, whether it is ecommerce, blog or a news site, readers will stick to the website that provides meaning information in an engaging way.
Search engines, such as Google and Bing, are clever to segment websites that provides meaning content to the readers and ranks those website among a sea of website that provides similar contents.
Considering it is an algorithm that determines your websites’ ranking, it is not an easy task to convince computer program of the authenticity of your website. This is where a good content and SEO done right comes into play.
What is consider as a high quality website?
Over the years, we have heard “Content is king” time and time again. It is true, but it is not enough to consider a website of high quality. Though, it is one of the most important factors, search engines consider other characteristics as well.
What actually are considers as components of high quality website by search engines?
- Contents (Detailed, Expert and Unique)
- Readability
- Accessibility
- SEO optimized
- Speed
- Social Media
- User engagement
Contents (Detailed, Expert and Unique)
While creating any content, it is really important to make sure that your content is written for a unique topic in your website. Make sure you are not creating multiple post for the same content in your website, or similar website.
Demonstrate idea based on your expertise of your field. Whether the expertise comes from research or experience, it should clearly be data driven to validate the idea.
Making your content specific to your use case to helps it to be unique. Visitors are interested to learn from your experience. The more specific you become with your experience, the more interested the visitors are.
Readability
No one likes a website if the content of the website is not easy to read. Make it mobile friendly. Do not overlaps ads and do not overkill ads.
Yes, ads may be essential for your business but it won’t be of any use if visitors don’t like your website.
Accessibility
In this age, people browse online from desktops, mobile and tablets. Make sure that the website is friendly from all these devices.
Visitors cannot be won on relevant content. It is how you present your content to attract wins your visitors.
SEO Optimised
Yes, content is king. But, if you do not tell Search Engines about the content of your website, nothing can save you.
You have to make sure to optimise your website so that Search engines can easily recognise what you are talking about and why the readers are visiting your website.
Speed
Make sure your website loads fast. It is a proven fact – search engines tends to love website with fast load time. And visitors are happy when they get the contents right away instead of waiting forever.
A fast website is a MUST for a high quality website.
Social Media
This is age of Social Media. Everyone is in social media and it is really easy to communicate in social media.
Make your website accessible in social media. High quality website tends to have better ranking in reviews, likes and tweets.
People are searching more and more in social media and social media has become one the most prominent traffic generator for website. The more traffic ; the more higher ranking in search engines. It is a correlation that cannot be ignored.
User Engagement
How long a user spends time on your website? Make sure readers finds the content and the relevant contents interesting. The more user stays on the website, the more high quality website search engine considers.
Make sure you have engaging contents and interaction method on your website. Adding comments, review or suggestions can help readers interact with your website.
Lastly, put readers first. Search engines will love you if your visitors love you.