Digital marketing is the marketing of product and services using advanced innovations on web through advanced channels. Channels includes social media, mobile apps, email, search engines, or any other digital channel.

In the beginning of online marketing it was fresh and different thought to the market. It opened a door to new form of media and made it easy to promote goods and the services. But now the importance of digital marketing has reached to another level. The reason behind this is, traditional marketing is limited to print ads, physical marketing, or phone communication, while, digital marketing can appear online and electronically. That means we can have numerous options for marketing the brand by using email, video, social media or website-based marketing opportunities. In short digital marketing is the way of connecting and influencing the potential customer, but the actual difference is you connect with and influence them online.

Every company tend to have certain goals in their mind, but most of them try to attain growth by reaching to more consumers and convincing them to purchase. To succeed in that you need to have access to the best marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. Industry trends and statistics have shown that digital marketing work, despite of your company size. Here are some reasons why we need digital marketing and why it has become so popular in today’s world are as follows:

More advanced users are going digital

The advanced users are progressively moving towards digital experience when it comes to researching or making any purchases and Google is the most preferred search engine by consumers to research. Consumers (beginners and those customers who are ready to buy) frequently tend to use search engine to research about the specific brand and make sure that they are making a wise decision before purchasing it.

Besides the search engine, there are other marketing strategies that customer applies to make an informed purchase decision. According to the study done by Blue Nile Research, around 79-82% of users use search, brand sites and consumer critique as research . Similarly, the application of social media platforms, digital phone, and online journals to find brand new results have made up to 14-25% . Therefore, company might miss a chance to reach their customers if they do not involve these online marketing tactics.

Affordable online marketing strategies

Even multinational companies with big budgets need to think twice while making an investment in marketing. So, there is a great advantage for the user of digital marketing that is these schemes works effectively and are affordable. Despite of these plans being affordable, they sometimes offer an amazing return of assets to the buyer.

Some conventional marketing methods costs thrice that of current online techniques. Furthermore, consistently publishing good online journal can help marketers to gain 13 times more return of assets. Thus, even with limited budget, individual corporations or businesses can make more with the help of marketing strategies.

Digital marketing can easily track and screen digital campaigns

The important thing about today’s marketer is that they have been able to find a way to track down digital campaign, which can help brand to understand whether it is going according to the marketing plans or not. This not only helps corporates to measure their accurate return on investment but also they can easily find out their improving areas and make campaign work successfully based on the findings.

The amazing fact about digital marketing is that companies that have access to it can check their reputation and find out unsatisfied consumers, making it obvious for them to address negative press before it circulates too far and too wide. Just because a business does not intent to do the things according to their convenience does not necessarily mean that customer don’t. So, it is best to know what is happening and stay alert before anything goes wrong.

Educate the customers and to bring brand’s story to more people

One of the important characteristics of online marketing is that it gives brand opportunity to educate their customers and provide necessary information that helps to make their lives better. The reason to use digital marketing is that it has ability to upgrade others’ lives. By sharing business plan, inspiring lifestyles, expertise can help to make world a better place to the upcoming generation.

Digital marketing provides a platform to the unique and unheard stories to the world. It is the best chance for those brands that has not been able to stand out and remained unheard. Digital marketing can bring the brand to the doorsteps of people that are willing to get the product or service and can be useful to those who want to learn about purchasing decisions.

Online marketing can assist brands with improving their client connections

Another reason why we need digital marketing is that it helps to improve and make better relations of the companies with the customer. On the one hand, social media such as Facebook, Instagram and Twitter allows brands to make two-way communication and get connected to their customers, while, on the other hand most of the conventional media provides just one-way communication.

If a business is following his/her client on social media and showing some kind of concern, keep posting and commenting then this can help service providers to make friendly relationship and earn trust of the clients. As doing small things can make a huge difference.

Digital advertising strategies pair well with conventional print promoting

Conventional and online marketing, both have their own peculiar way of connecting with the customers. For instance, traditional strategies involve print and television ads to reach out to the wide range of customers and provide them information on certain brand.

While, digital marketing strategies such as social media, online journals can help to supply information to the targeted audience and to educate them. So, some users are into conventional, while others are using digital plans. Both the strategies are valid and appeal to the customer, and combination of two can help to make a strong plan to cover all the areas.

Digital marketing helps to stay ahead of the contenders and know about their doing

If a business wants to remain ahead in a competition, then it is important that they should know about their contenders and keep up with them. Most of the brands are already using digital marketing in order to reach to broad audience and make more out of it.

According to the research done by Content Marketing Institute, the percentage of business to customer (B2C) and business to business marketers (B2B) using content marketing tactics like blogging to attract the users have reached 76 and 88 respectively. Similarly, according to the source, B2B (66%) and B2C(64%) marketers are using Search Engine Marketing(SEM) to report, making it the most utilized paid advertising strategy and as the best type of paid publicizing.

So it is clear that paid mediums like search and social media ads are equally important to brands online marketing tactics and those aiming to lead towards organic traffic. Therefore, if a brand is working without using online marketing tactics, then it has more chances of being out of the race.

Business can essentially expand reach

If a business is willing to go beyond the engaged customers or trying to find new customers within a country or all over the world [in a cost effective way], then digital marketing is the best way that can help you to expand the brand’s overall reach. Advanced showcasing strategies provides ideas to address to new audience.

For example, printing ad in magazine can be read only by those who are interested in buying the products and can work great for the brand to get the recognition. But, it is also possible that the advertising might not reach to all the targeted customers. So in such case digital marketing plays vital role as it can cover more consumers of targeted market. With the use of appropriate social media, SEM, and online journal, brands can reach those customers who were missed out in the previous ad.

With advanced marketing brands can react to patterns progressively

Digital marketing allows a business to react to mainstream trend progressively. This enables the business to use purchaser reaction to recent development, patterns, themes, and innovations. Regardless of whether the business is using current innovations to connect with the clients, conveying the discussion about well-known recent development events, digital marketing makes it possible to remain in the lead. By taking advantage of what is trending in current situations can help businesses to reach to more customers.

One of the important features of digital marketing is that it works immediately, while, conventional advertising takes more time as it has to go through certain steps like developing, producing and then distributing. For example, if the service provider has to convey particular information to the customers then the service provider can use the quickest way to advertise an online record within an hour or use SMS marketing in which businesses can directly send marketing messages to the users through SMS.

SMS marketing can be done by applying two ways either by SMS API or an online SMS Web Platforms. SMS marketing helps customers in reminding about the appointments, delivering important news and updates, giving notifications and customer services and many more. To be precise, SMS marketing helps businesses in everything, as it is the quickest way to send messages to large group of people, and can easily trace people who has unsubscribed their messages and clicked the links. SMS marketing is not only affordable and effective, but also can help a businesses to have good return on investment.

Online advertising channels permit the users to be a piece of discussion about the organization

One of the well liked advertising strategies is social media marketing, as it involves users of all the ages. Research has shown that there is a great chance for those brands that are waiting eagerly to begin a conversation on social media and reach to their potential customers. Customers are not only using the social sites, but they are also getting highly influenced by the information found in these sites. About 93% of buyers have direct impact on their purchasing decision because of social media (by Ironpaper). This shows that to what extent social media and reviews can influence a buyer. So, the companies can take social media as the medium to discuss about their brands, this can help companies to make better relation with the customers and understand them and provide service accordingly.

Therefore, digital marketing plays vital role in understanding the customer’s behaviour in modern world. If a company does not have digital advertising strategy, then it will have to face many problems and will never be able to compete with the contenders. Only having certain goals in mind will not lead a business to attract its customer, it will need a perfect strategy to gain the trust of customer.

Influencer marketing

Influencer marketing is the marketing of themselves (public figures) or endorsing any products on social media. Influencers play important role in this kind of marketing, they work in collaboration with businesses to promote either a product, service or campaign. Therefore, someone with large group of followers can easily help businesses to get more potential customers. There are many public figures who endorse certain brands as their ambassador and follower buy those products just because their influential person is endorsing it.

Originally the promotions done by celebrities were considered as influencer marketing, but now people with wide range of followers can also be considered as influencer marketing as they give great value to the brands, and these people tend to involve millions of other people as their follower on social media, and are commonly known as social media influencers.