Internet is full of scammer, from fake online shops to fake so-called ‘experts’. And the SEO industry is no exception to this rule. When you find search for a SEO consultancy firm on the Internet, there is more probability of finding fake SEO companies than finding a good one. It is really important to be able to distinguish between so called fake SEO ‘experts’ and genuine one for your website’s SEO.
Here are some of the tips to help you distinguish between fake or unprofessional SEO Experts & genuine SEO experts.
Promises that seem way too unrealistic – When someone promises things that are way too unrealistic, then it is probably fake. First page ranking on Search Engines for competitive real quick does not happen and you will need a lot of time and effort on creating real useful contents. Companies promising first page ranking by buying inbound links are just not experts in SEO.
Analytics and all – Google Analytics or Bing webmaster tools provides an actual accurate indication of the ranking along side checking manually on search engine. A genuine SEO expert provides reports to support their claim and the clients themselves can do a quick Google Search on highly competitive and less competitive keywords to find the rankings. For a fake SEO experts, results won’t back the claim.
Experience – SEO is a fast changing technology. All things working today might not work tomorrow as Google Search is constantly evolving. A true SEO Expert is always in sync with the latest updates from search engines and does constant modifications and this comes with experience.
Ethical Practices – So many site are being black listed or punished by Search engines because of unethical practices. Black hat SEO (as it is called) are a common practice done by fake SEO companies for quick results in ranking, but in long term, it is actually doing more harm than good for your website. Google search constantly evolves & it does not takes long to figure out the malpractices and punish the website. This may result in web sites being removed from Google. So, it is really important to understand what methodologies are being used for SEO.
Not only about SEO – An SEO Expert will know, SEO is a part of Digital Marketing. So, a fake expert sticks to a fixed set of techniques to implement in the website whereas a genuine SEO expert explores all the possibilities involved in Digital Marketing space.
What is the output? – Most important thing, a genuine SEO expert will explain what modifications are needed and how it is going to be done to you? Fake SEO Experts’ explanation will be vague and will be centered around link building, whereas genuine SEO Expert talks about link building, content building, keyword research and present the starting point, milestone and goals. Genuine SEO Expert considers measuring the process & progress as a successful implementation of SEO.
These are some key point that helps distinguish the fake ‘experts’ and the real one.